IMP new demonstration space – offering an excellent showcase for JBL, Vimar, trivum and Displine

We decided to create the ‘customer experience room’ to showcase a number of our brands including JBL, Vimar, trivum and Displine. The project took around 4-5 months from its initial conception to the final completion. The main technical challenges were how best to convert the space we allocated from its original use as part of our warehouse to a luxury living area where we could showcase our world-leading products in their natural environment.

“Our main goal was to create a luxury environment where our products could be installed in their ‘natural’ environment, where our dealers and their customers could come and experience the same.” Darren Bown IMP (MD)

Within the experience room, there is a 7.2.2 home cinema system. The system is made up of JBL Studio 6 in wall speakers x 7, JBL Studio 2 in ceiling speakers x 2 and Stage 2 12in subs. These are all driven by the new JBL MA9100HP AV Receiver which offers 8K video, Dirac Live and 9.2 channels. There is also a concealed speaker stereo wall utilising the JBL C86 dual panel speaker with 2 x C82W invisible subs for extra punch, powered by the Lexicon DD8+ amp with sources supplied by the trivum SC040M music streamer.

The controls in the room are provided by the Vimar Eikon Exe Tondo automation keypads with matching sockets and media outlets including speaker outlets. The communication to the trivum streamer is provided by an iPad mounted to the new Displine Sunset table stand.

The cinema system has been tuned using the new JBL EZ Set EQ to optimise the output for each speakers for the listener. The result is a more immersive experience set to the central user. In addition, the room is calibrated using ‘Dirac Live’ which will further enhance the quality of the listening experience.

DEMO TIME .. (written by Essential Install magazine – Aug 2024)

“Comfortably seated in the conventional sofa that the room provides, the demo began with the in-wall stereo system. These fully integrated speakers offer real punch and clarity and certainly make their case well – and the work the maker has done with Stealth really pays off. A few tracks from Bob Dylan and Adele shows that the system has also the subtly it needs as well as power. The team also underline that the speakers used here are a good option for overhead deliver as well.

Onto the main cinema and we begin with some Blade Runner 2049 playing through Apple TV over the room’s large Samsung TV. The bass delivery is very strong, clear and without overdoing things, the Vangelis soundtrack needs musicality, and it gets plenty here. Lots of good detail is also on show as subtle and easily missed nuances such as the sound the drone makes in the opening scene are well presented. The Never Enough scene from the Greatest Showman is up next. Towards the start of this scene, a little way into the song, there is a drop where the viewer – for a split second – should hear nothing at all. It’s a difficult thing to execute to go from full flow to nothing, and the system does it very well. The room correction software takes a bow here. One to the Fremen verses Rabban fight from Dune 2. Despite this scene being full-on action for a lot of the time, it’s really important that the performance gets over the emotion in this scene. Rabban is afraid, perhaps for the first time in his life and this segways into the cold ruthlessness of the emperor and his daughter as they discuss the fate of millions. The system delivers the raw power of the fight, underscored by what we learn about the characters really well, with subtly when needed and with the adrenaline that is required. Finishing up with some music-only tracks underscores again the musically the system can offer and brings home just how versatile the system is. When the team tells EI that everything in the 7.2.2 cinema retails at under 8K, it’s even more impressive. It’s well worth a visit. “

To gain access to the showroom, simply contact the sales team to book your demo here.